THE RISE OF THE PROSUMER:
WHERE CONSUMERS ARE ALSO PRODUCERS
Australia is leading the rapid emergence of the Prosumer: turning the traditional consumer of utilities and services into a producer as well.
The rise of prosumers has been enabled by digital technologies and innovation. It highlights an exciting trend, that is fundamentally altering the structure of our energy, mobility, water and waste and data markets, products, and services.
Despite this, federal policies and consumer frameworks do not reflect prosumer rights in any way.
Understandably, people want and are demanding direct participation and control over decisions and services that affect their life and their community.
They are exercising their ability to participate in the market, and want a fair share and fair pricing for electricity or water they may generate and sell back to a grid.